For anyone in Toronto who didn’t check out Pas Chic Chic back in April, they are playing tomorrow (May 3rd) as part of Over The Top Fest 2008 (note: there isn’t a week in Toronto where there isn’t some sort of film/music festival happening). They’re at the WhipperSnapper Gallery (587a College St. 8PM. $8 @ the door).
Although I’m not likely to make it this time out due to other commitments, I enjoyed their previous show at The Drake, even though it was barely publicized. Mind you, neither is this one. I don’t know what the issue is, and where the finger should be pointed, but for some reason the only publicity Pas Chic Chic gets is from fans, which is unfortunate as you’d think their label (or someone) would have a vested interest in getting the word out.
By the way, I managed to pick up their CD, Au Contraire – it’s very good. I’m hoping (hint to anyone out there visiting who knows the band) they decide to share the lyrics with us someday soon, as my French isn’t good enough to understand what’s being sung half the time.
[May 8: Pas Chic Chic‘s label has provided feedback in the Comments to this post. Looks like the culprit is more complex than I’d guessed. Thanks for responding, guys!]
Hey Matt,
As Pas Chic Chic’s label we’re definitely working on getting the word out. Apart from Eye and Exclaim, no other press or radio in Toronto has done anything to support the band even with our publicist regularly soliciting them. We’re available in all indie retailers and chain stores in TO and despite the excellent reviews of the album in Quebec, Europe and the US, your city doesn’t seem to be up for it. Both their live shows were poorly promoted which isn’t our fault but comes down to the local bookers. Believe me, we’re extremely proud to represent this band and we all know that its only a matter of time before they get the recognition they deserve. Unfortunately, it looks like it’ll come from elsewhere first. We really appreciate your enthusiasm and your support and hope that the rest of Canada won’t be the last ones on the boat.
Thanks for the update. It *is* a real shame that no one here (booking/publicity/marketing-wise) seems to “get” them.
Toronto is a strange city that way.
I very much appreciate the information you’ve provided.
Matt