I’ve been unable to parlay this into a larger essay – this is not to say there isn’t an essay in it, but rather the time and thought necessary to write it has been elusive. In Toronto, there is a gentleman by the name of Reg Hartt. He runs a program called Cineforum, where he screens classic silent films, censored cartoons, and obscure treats like the ever-reliable “Wizard of Oz with Dark Side of the Moon” mash-ups. His advertising is ubiquitous in the city; black and white ads stapled and taped to hydro posts and litterboxes, with large sans serif block letters: “SIDDHARTHA by HESSE“, “SEX AND VIOLENCE CARTOON FILM FESTIVAL“.
Nobody comes close to Reg when it comes to promoting on the street. He is tireless.
In any case, one day I saw the following ad for a lecture at Reg’s. It is a phrase which has stuck in my mind like a thorn:
WANTS GOD ON EARTH
THERE WILL ALWAYS
BE A HITLER